Hot Button Topic

Ewe Ewe has been featured in Yarn Market News! Our new Hot Item Buttons have a great pop in the October 2012 issue. Here's what they said about them:

File this one under "Why didn't anyone think of that before?" Hot Item Buttons from Ewe Ewe Yarns are campaign-style buttons that call attention to whatever skein or sample garment you pin them to, acting as removeable–and eminently reusable—LYS shelf talkers. The 3-inch pin-backed buttons currently come emblazoned with a trio of marketing slogans: “New! /What to Knit Now,” “1 Skein Project” and “Class Project / Sign Up Today.”

The buttons were designed by Heather Walpole, a graphic designer and the force behind Ewe Ewe’s Wooly Worsted yarn and pattern line, on request from Debra Paradis of Yarning for You in San Marcos, California, where the prototype pins were a big hit. The buttons pin onto a garment, a mannequin or the yarn itself without doing damage, and they’ve already proved to be an eye-catching aid. Says Walpole, “People really noticed new items, and [Paradis] was also getting more responses on class sign-ups” from customers who spied the Class Project button secured on displayed models. “It’s such a great idea, and it’s easy for me to come up with more ideas,” says Walpole, who plans to expand the Hot Item Buttons offerings. The buttons are available bundled per slogan, 10 for $20, or in a combo package, 10 of each slogan for $60.

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Thanks, YMN!

Click here to read more information about Hot Item Buttons.