TNNA Phoenix 2015: Recap!

Hello! What a crazy couple of weeks it's been. I feel like mid-December through mid-January has been a complete blur. Birthdays, holidays and a cold that wouldn't quit led me right in to TNNA and the Spring knitting season. 

I just got back from the annual Spring TNNA trade show for wholesale yarn companies to exhibit and meet yarn shops from across the country. The wholesale companies have booths and the retailers get to shop their hearts out. It's always so fun to see familiar faces and meet tons of new ones. Here's my adventure for Ewe Ewe Yarns sixth TNNA show!

sunrise of San Diego

I left San Diego at the break of dawn on Friday. It was a great flight out and Phoenix is a quick hop so I felt like I was there in no time. 

TNNA

Phoenix was warm ans sunny and all set up for TNNA. There were cute posters leading us around the convention center. Friday we worked to set up the booth and get everything ready for show time. Then on Friday night we had Sample It! Which is a great event where retailers can get a pre-show of what's new and even buy samples!

Sample it at TNNA

It was our first time trying Sample It and it was a TON of fun! It's a big room full of knitters buying nothing but the newest yarns on the market. Needless to say, things get pretty crazy! At moments it has the energy of a frantic bridal sale but then you see someone you know and it's all hugs. I'm happy I finally tried it!

Ewe Ewe Yarns trade show booth

Then before you know it, it's Saturday morning and that means show time! Everything is set and ready to go. Catalogs, order forms, new scarves, sweaters and smiles! 

Yarn trade show booth
yarn trade show booth
children's sweater at trade show

There's lots of new knitting patterns hiding on these tables. We'll be releasing them all in just the next couple of weeks! So much fun!

Rainbows & Unicorns scarf

Like this beauty! It was a big hit at the trade show and we're excited to say that our new shawl, Rainbows & Unicorns comes out tomorrow! It features all the colors, an entire rainbow of Ewe So Sporty yarn. Woohoo!

Thanks, as always for a great TNNA trade show. 

TNNA: Columbus 2012

Here's how it starts...

As a vendor we get one day to transform our little corner of the marketplace. This is my 10x10 foot trade show booth, a couple of rented tables and a tiny sign. Then after a few hours, a lot of help from my sister and friend and airing out a couple tightly stuffed suitcases we have this...

Wow! Samples, heart garland, signs and yarn!

What is TNNA, you ask? Why does the yarn industry decend on an unsuspecting city? Why are knitters so crazy?? Well, I can answer the first two questions... TNNA is the National Needlearts Association and they plan two big trade shows per year at convention centers. The trade shows are specifically for designers and yarn companies, like Ewe Ewe, to have a booth and exhibit their products to yarn stores. The yarn store owners come to shop and shop and shop. This marketplace in Columbus is where yarn stores buy their new products for Fall and Winter knitting. It's a big work event but it's also a lot of fun.

The knitting industry is a small community and you really get to know the people you work with so seeing them at TNNA is like a big reunion. Plus you get to meet new friends which is awesome. Here's the Knitspot girls hanging out in my booth.

This was our one year anniversary and it was great! The Ewe Ewe booth was hopping the whole show so thank you to all of our loyal yarn stores and hello to all the new ones! Happy knitting! 

TNNA Trade Show Recap!

Ewe Ewe had a great weekend at our second TNNA trade show. This time the show was in Phoenix and I really had a great time! Phoenix was a fun city and it was nice to see another western city outside of California for a change. This time around we did a fun space age theme in the booth with lots of hanging yarn balls and dreamy heart of knitted i-cord dangling over our focal point garments. 

Wooly Worsted gave a good display, the colors are all so bright and happy! People were drawn into the booth to ooh and ahh and have a squeeze of our super soft squishy yarn! 

 

We gave away cute little sample hanks. The yarn store owners were like a kid in a candy store when we let them pick a few to take to knit! 

And everybody loved our heart garland that with the Ewe Ewe Heart Heart free knitting pattern from last week. We knit tons of those little hearts and strung them on fishing line to make a perfectly sweet decoration. 

All in all the show was great! Ewe Ewe is coming to new yarn shops across the country very soon! Stay tuned!

Click here to see our Retail Shops

 

Scenes from TNNA

We did it! We launched Ewe Ewe Yarns at the TNNA Summer Market and we had a great time. Here's a few photos of our first booth setup. The cute little balls of yarn were the stars of the show. Nothing feels better than luxury merino wool and Wooly Worsted Washable is seriously soft. Everyone loved it's cute label, bouncy feel and beautiful sheen. We met so many great people over the long weekend and we can't wait for the next show!

TNNA trade show booth TNNA trade show booth TNNA trade show booth TNNA trade show booth TNNA trade show booth

So, I'm starting this thing

And it's a yarn company! I'm getting really excited to head to TNNA, the yarn wholesale trade show, where I'll start taking orders from local yarn stores all over the country. I've put together a great package of patterns and yarn colors and I'm really excited to share it. Our booth is tucked in with some of my favorite yarns like Shibui and Knit Collage. This is one of my banners for the booth... Knit it, wash it, love it! That's what wooly worsted washable is all about. If you're going, be sure to stop by and say hi!