How The Twisted Skein added Ewe Ewe Yarns to their yarn store

This case study by Ron Warren of The Twisted Skien in Bakersfield, CA lays out how and why he chose to add Ewe Ewe Yarns to his yarn store. Ron goes in to detail about his decision to stock yarns and why he felt the product would be successful in his store from the day they arrived and for years to come.

I encourage you to read Ron’s story and see how choosing Ewe Ewe Yarns might just fill a gap in your shop!


When you’re a new shop owner it seems like every day brings a new set of challenges, and product decisions are high up on that list for me, but Ewe Ewe Yarns has filled so many gaps at my shop that I volunteered to write this blog post (completely unsolicited, btw!) and share my experiences with the line, and why I think they’re a perfect fit for a young shop. (You established shop owners know what your clients love already, I’m sure, but maybe there’s something here to get you excited about these yarns too!) 

The Twisted Skein yarn shop  in Bakersfield, California

The Twisted Skein yarn shop in Bakersfield, California

Introduction

My name is Ron Warren, and I am one half of the brother/sister team that owns and operates The Twisted Skein in Bakersfield, CA. We opened in February of 2018, and our first glimpse of Ewe Ewe Yarns came just a few weeks before that at the 2018 TNNA Winter Marker (ProTip: if you’re a new shop owner, and can swing the trip, go to TNNA!). On that trip, we were a week from opening, we had a shopping list, and we didn’t quite make it in to visit Heather and learn about her yarns. Our loss. But here’s the thing: The yarn made an impression

Ewe Ewe merchandising at The Twisted Skein

Ewe Ewe merchandising at The Twisted Skein

When Heidi (that’s my sister) and I were looking through our 2019 Winter Market guide a week before our first anniversary and deciding what to prioritize, we knew we wanted to go check out that place that had those cool-looking balls of Merino basics that we had seen a year ago, before we knew what our clientele was going to like. I think this is the most telling part of our Ewe Ewe experience, and why I can wholeheartedly recommend the line to a new shop: If Ewe Ewe Yarns left that much of an impression on us, it can make that same impression on our customers.

We made an appointment to meet with Heather the first day of TNNA Winter Market, we chatted, learned more about the line, asked our questions, and left with an order for the entire selection. It was a great decision, and I want to share our experience with integrating the Ewe Ewe Yarns line into the product line-up at The Twisted Skein.

Here are some of the most important ways we’re using Ewe Ewe Yarns

Basics, Basics, Basics

When deciding what yarns are going to make the cut in our shops, there’s a lot of talk about basics or workhorses. Shelf space is at a premium, and a yarn that can be used for most any kind of project at any level of complexity is a godsend. When a new crocheter comes in looking for a forgiving yarn for a baby blanket, we take them to the Baa Baa Bulky. When a knitter just wants a simple, sturdy yarn to practice sock construction, we show them the Fluffy Fingering. It’s a great place for our sales to start, and our customers are completely taken with the selection!

the_twisted_skein_e.jpg

Curated Color

The matching colors across the line make merchandising with Ewe Ewe Yarns a breeze. You will have to get pretty creative to make an unflattering display: the colors just work that well together. Beyond that, one of the most stressful parts of inventory purchasing for me is choosing colors, and some of the long-running brands have literally hundreds of colors to choose from. While that’s great in theory, there’s something to be said for a tightly curated color palette that takes away the stress of choosing which of three nearly identical blues to stock!

Class Materials

This is the area that Ewe Ewe Yarns have done the most for us. All four of the yarns are so versatile, so durable, and so colorful, that it’s no surprise that they have become a staple of our classes in the first four months we’ve stocked them. The tight twist means that a struggling beginner can rip our row after row without fraying or pilling. The construction is also beautiful whether knit or crocheted. Many beautiful hand-knitting yarns untwist and become very sloppy when crocheted: not Ewe Ewe. We’ve used Wooly Worsted for introductory classes for all crafts, and Ewe So Sporty is a hit for our double knitting series. Fluffy Fingering is in the perfect put-up for colorwork sock class: two 50g balls in two colors means no leftover yarn haunting our students’ stashes when class is done.

In conclusion

My only regret about Ewe Ewe Yarns is that we didn’t make it in to check them out in that first year, and I didn’t even touch on the pattern support, customer service, fast turn-around, and attractive pricing that have made our experience that much better. If getting your shop up and running has been anything like ours, I’m sure that if you look closely you’ll find a Ewe Ewe Yarns shaped hole in your selection! 


Visit Ewe Ewe Yarns in Booth 521

Visit Ewe Ewe Yarns in Booth 521

Thank you, Ron!

He’s right. I curated Ewe Ewe Yarns from the beginning by carefully choosing each color to coordinate with the others. As a former LYS owner, I knew that other lines were not thinking about how their yarns would look on the store shelf. You can unpack this line and merchandise it with confidence!

I hope you’ll come see us at TNNA and learn about our yarns, huge pattern support, knit-alongs, and creative marketing efforts.

The versatility of an affordable, trustworthy merino basic never goes out of style and that means Ewe Ewe Yarns can help you succeed in your shop.

In Cleveland, visit Ewe Ewe Yarns in Booth 521.

TNNA Appointments Now Available

EweEweYarns_TNNA_0619_ad.png

Schedule a few minutes with Ewe Ewe Yarns during your trip to Cleveland this year and see what we have to offer.

Ewe Ewe’s wholesale Merino yarns come in 4 weights and a gorgeous, easy-to-style color palette that is great for your store. Plus we offer nearly 200 knitting and crochet patterns that are tested, well-written and your knitters are sure to love.

This little yarn brand packs a big punch.

Take the time to find out why you might have a “Ewe Ewe Yarns shaped hole in your selection.” We will walk you through all that we have to offer.

Appointments are now open! Book yours today for the best availability.

Book TNNA appointment with Ewe Ewe Yarns

Find Ewe Ewe Yarns in Booth 521 on the show floor at TNNA Cleveland 2019. If you’d like more information about a wholesale account with Ewe Ewe Yarns, visit our Wholesale Info page.

Want a yarn sample before the show? Let us know right here and we’ll get it right out to you.

See you in Cleveland!

💗 Heather

Event: TNNA Las Vegas 2018

IMG_1593.JPG

Hi there! Are you heading to Las Vegas for the TNNA show in January? I will be there with all of our bouncy yarns and patterns. I’m not quite sure what to expect since this will be my first hotel-room show through the association – I’m much more accustom to the traditional booth setup! I think everyone is a bit skeptical of this style of show but it seems like there are A LOT of exhibitors! I see some other great companies on this list

Show Info

Event: TNNA Las Vegas 2018
Date: January 26-28, 2018
Ewe Ewe Yarns Booth: 519

Show details here. Exhibitor floor plan here

I look forward to seeing you soon!